Writing something that’s worth reading (and ranking) requires careful consideration. I help brands strike the balance.
Effective content planning goes beyond picking topics and keywords. You need to create a cohesive strategy that stretches across all of your publishing channels, giving way to helpful and creative repurposing and linking opportunities.
I help businesses captivate their audience by creating a well-rounded content strategy designed to cultivate and strengthen relationships with their customers.
You want to resonate with your target customer and create an authentic connection. When you create a lean strategy built around topics your readers care about the most, you’ll see that each piece of content can actually move the needle.
Google’s complex algorithm is just trying to show readers the best answers. To share content that search engines want to rank — and that readers want to consume — you must shift focus to being the most helpful and valuable source in your niche.
Leading brands don’t wait around for an audience to find them. By combining owned, earned, and paid distribution channels, I can help your brand reach new audiences while building awareness and valuable backlinks.
Together, we can help your brand put its best foot forward by sharing content that gets people excited to work with your company.
Extraordinary content is rooted in clear and consistent brand messaging. You must understand who your target reader is, the problem they’re facing, and where they’re at in their journey to solving that problem.
Content strategy should be a win-win; it means going above-and-beyond to create value for your readers while organizing your content around the buying journey, allowing you to attract qualified leads and nurture readers to conversion.
Keywords can’t be selected based purely on search traffic or competition. We’ll work together to develop a keyword plan that considers search intent, thought leadership opportunities, and relevance to the buyer’s journey.
Your content should be brimming with value. Not only will it help you stand out in a sea of subpar articles and emails, but it’ll solidify your position as a trusted thought leader — one that readers can count on when they need guidance.
If you can’t find answers here, I’m happy to discuss content marketing and my approach to it.
Content marketing involves sharing relevant and insightful articles, videos, podcasts, and resources with your audience. Through a combination of paid and organic methods, you can use content marketing to grow your audience and keep your business top-of-mind.
The primary goal of content marketing is to offer valuable information to your audience, which means they will come to you for answers to relevant questions. In turn, content marketing helps a brand cultivate recognition, trust, and authority.
The three Ps of content marketing are planning, production, and promotion. There’s another P that’s also important and it comes when you identify the purpose of every piece of content you create and align it with your bigger goals.
If you’re thinking about working with me, I’d love to hop on a call so that we can chat face-to-face about who you are and what you’d like to accomplish together. During the call, I’ll answer any questions you have about my services and processes or thought leadership in general.
While it can certainly be overwhelming, the most effective way to approach content marketing is to outline your strategy and work inward, taking it piece by piece and figuring out where each idea, question, and insight belongs.
By leveraging my experience in writing and content strategy, I help brands get organic traffic flowing naturally and sustainably so that they can focus on converting customers and keeping them happy.