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Let’s eliminate the guesswork from your content plan. Together, we can build your brand’s presence and start driving measurable outcomes.
Exceptional content asserts niche authority and gets decision-makers excited about working with your brand — all while answering their immediate needs.
By mapping the customer-content journey to identify information gaps and opportunities, we’ll work together to present your ideal customers with meaningful resources.
Whether you want to share a customer case study, take a turn at thought leadership by sharing a company philosophy, or target high-traffic keywords, I strive to produce value-packed, engaging articles.
Staying active on social media can be daunting even for larger companies. Let me take the guesswork out of posting by helping you plan a content calendar and keep a consistent cadence of fun, educational content.
Long-form content plays a crucial role in building authority and offering value to your audience. I can help you craft in-depth white papers, annual reports, eBooks, and other downloadable content.
The best content isn't written in a silo. I interface with sales, marketing, and product teams to add value and create unbeatable content.
e’ll work together to develop the right messaging for every persona you target for each stage of the sales cycle. a
If you were to exchange your written content with a competitor’s, could your readers tell? I’ll help you establish a strong and consistent brand voice across all platforms and formats.
Maintaining a content calendar will enable us to work together to improve linking strategies, work around topic clusters, and maximize repurposing opportunities so that you can make the most of your content budget.
Off-site content is very important for driving traffic to your website and engaging your audience even when they aren’t on your blog. Beyond social platforms, I can help with media features and PR.
On-site content is where the magic happens. By planning content in alignment with the buying journey, we can seamlessly nurture readers to the conversion point while cultivating lifelong loyalty.
If you have questions not answered here, I’d love to chat! Don’t hesitate to reach out.
Brand messaging aims to express your brand promise in a manner that will resonate with each of your target personas. For instance, effective messaging will sound different when speaking to a C-suite leader than an IT stakeholder.
It’s important to solidify your brand messaging because it ensures high standards of quality and consistency in your content and interactions. It also improves business outcomes by empowering you to address each persona’s unique pain points.
A thought leader is a person that routinely shares admirable insights, ideas, and knowledge about a given topic or industry. Thought leaders are looked to for guidance and they have a positive reputation of being giving, open, trustworthy, and helpful.
If you’re thinking about working with me, I’d love to hop on a call so that we can chat face-to-face about who you are and what you’d like to accomplish together. During the call, I’ll answer any questions you have about my services and processes or thought leadership in general.
When your content consistently cultivates trust and builds authentic interest in your offerings, organic conversions skyrocket, but that’s not all that counts.
By focusing on the entire sales cycle and aligning content with the customer journey, we can make sure that you aren’t just obtaining new, valuable clients, but retaining them year after year.