b2b content

Become a SaaS FinTech B2B CloudOps SecOps thought leader.

Let’s eliminate the guesswork from your content plan. Together, we can build your brand’s presence and start driving measurable outcomes.

Google's Search Generative Experiences & The Future of SEO

Learn how (and why) you can get featured in publications like Forbes and become a thought leader in your industry.

How about building a reputation of excellence for your company?

Effective research doesn’t start with Google. As a ghostwriter, I believe in digging into your company’s personas, case studies, product specs, and documentation. There’s nothing I love more than pouring my time into getting to know you and your company because I know for a fact that those efforts always pay off.

Exceptional content asserts niche authority and gets decision-makers excited about working with your brand — all while answering their immediate needs. By mapping the customer-content journey to identify information gaps and opportunities, we’ll work together to present your ideal customers with meaningful resources.

My Services

Here's what I bring to the team...

I know hiring a B2B writer can be daunting. Let me answer all of your questions via email or on a Zoom call so we can both decide if it’s a good match.

what I do

Get decision-makers excited to
work with your company

We’ll work together to develop the right messaging for every persona you target for each stage of the sales cycle.

Goal #1

Establish Consistent Messaging

Would your readers pick your content in a crowd? I’ll help you establish a strong and consistent brand voice across all platforms and formats.

Goal #2

Develop Cohesive Themes

We’ll establish a content calendar to improve internal linking, build on topic clusters, and maximize repurposing opportunities to make the most of your content budget.

Goal #3

Delight and Convert Readers

By planning content in alignment with the buying journey, we can seamlessly nurture readers to the conversion point while cultivating lifelong loyalty.

Earned Media

Features & Editorials

Off-site content is very important for driving traffic to your website and engaging your audience even when they aren’t on your blog. Beyond social posts, I can help with earned media features in outlets like Forbes and Fast Company.

Short-Form Content

Articles & Blog Posts

Whether you want to share a customer case study, take a turn at thought leadership by sharing a company philosophy, or target high-traffic keywords, I strive to produce value-packed, engaging articles.

Long-Form Content

Specialty Projects

Cornerstone projects play a crucial role in building authority and offering value to your audience. I can help you craft in-depth white papers, annual reports, eBooks, and other downloadable content.

Exceptional content is never written in a silo. I interface with sales, marketing, and product teams to add value and create unbeatable content.

And just so we're clear...
(Because I don't believe in wasting time)

You're in the right place if:

You're in the wrong place if:

Kind words from clients

Sydney is a diligent, humble, talented writer and ghostwriter. She's a pleasure to work with, very collaborative, and a natural leader in her field.

Sydney's communication is A+ and her vision is incredible. She has gone above and beyond with every project we've worked on together.

I've worked with Sydney for about 5 years. Every project, she becomes an entirely different writer. Her confidence, determination, mastery, and professionalism are evident.

Should we schedule a time to chat?

Whether you’re brimming with content marketing questions or just trying to get going with a new project, I’d love to meet and discuss what’s ahead for your business.

As always, no pressure—just progress!