b2b content
Become a SaaS FinTech B2B CloudOps SecOps thought leader.
Let’s eliminate the guesswork from your content plan. Together, we can build your brand’s presence and start driving measurable outcomes.
![](https://sydneychamberlain.com/wp-content/uploads/2024/04/Bonus-Mockups-1-1.png)
Google's Search Generative Experiences & The Future of SEO
Learn how (and why) you can get featured in publications like Forbes and become a thought leader in your industry.
How about building a reputation of excellence for your company?
Effective research doesn’t start with Google. As a ghostwriter, I believe in digging into your company’s personas, case studies, product specs, and documentation. There’s nothing I love more than pouring my time into getting to know you and your company because I know for a fact that those efforts always pay off.
Exceptional content asserts niche authority and gets decision-makers excited about working with your brand — all while answering their immediate needs. By mapping the customer-content journey to identify information gaps and opportunities, we’ll work together to present your ideal customers with meaningful resources.
My Services
Here's what I bring to the team...
I know hiring a B2B writer can be daunting. Let me answer all of your questions via email or on a Zoom call so we can both decide if it’s a good match.
- The desire to learn all I can about your company, offerings, and audience
- The versatility to resonate with each of your target personas across channels
- A passion for sharing deep insights and forward-looking perspectives
![](https://sydneychamberlain.com/wp-content/uploads/2024/05/Maddie-Piper-Website-Image-Size-3-1.png)
what I do
Get decision-makers excited to
work with your company
We’ll work together to develop the right messaging for every persona you target for each stage of the sales cycle.
Goal #1
Establish Consistent Messaging
Would your readers pick your content in a crowd? I’ll help you establish a strong and consistent brand voice across all platforms and formats.
Goal #2
Develop Cohesive Themes
We’ll establish a content calendar to improve internal linking, build on topic clusters, and maximize repurposing opportunities to make the most of your content budget.
Goal #3
Delight and Convert Readers
By planning content in alignment with the buying journey, we can seamlessly nurture readers to the conversion point while cultivating lifelong loyalty.
Earned Media
Features & Editorials
Off-site content is very important for driving traffic to your website and engaging your audience even when they aren’t on your blog. Beyond social posts, I can help with earned media features in outlets like Forbes and Fast Company.
- Major Outlets
- Industry Publications
- PR
![Screenshot of Sydney Chamberlain's article published on Well+Good.](https://sydneychamberlain.com/wp-content/uploads/2024/05/Untitled-design-1024x1024.webp)
Short-Form Content
Articles & Blog Posts
Whether you want to share a customer case study, take a turn at thought leadership by sharing a company philosophy, or target high-traffic keywords, I strive to produce value-packed, engaging articles.
- Case Studies
- How-To Guides
- Research Articles
![Screenshot of a case study Sydney Chamberlain wrote for her client, ButterCMS.](https://sydneychamberlain.com/wp-content/uploads/2024/05/Untitled-design-2-1024x1024.webp)
Long-Form Content
Specialty Projects
Cornerstone projects play a crucial role in building authority and offering value to your audience. I can help you craft in-depth white papers, annual reports, eBooks, and other downloadable content.
- White Papers
- Industry Reports
- Lead Magnets
![](https://sydneychamberlain.com/wp-content/uploads/2024/05/Untitled-design-3-1024x1024.webp)
Exceptional content is never written in a silo. I interface with sales, marketing, and product teams to add value and create unbeatable content.
And just so we're clear...
(Because I don't believe in wasting time)
You're in the right place if:
- You're excited when you can share new and unique insights with your readers.
- You like expressing ideas through narratives, examples, and illustrative case studies.
- You go the extra mile to offer your audience valuable context and resources.
You're in the wrong place if:
- You'd rather leave out ancillary information to stay as direct as possible.
- You feel it's necessary to write simply to avoid confusing your readers.
- You tend to prioritize keyword opportunities over customer questions and curiosities.
Kind words from clients
![Amanda Reill](https://sydneychamberlain.com/wp-content/uploads/2024/05/1645208634233.jpeg)
![Ryan De Leon](https://sydneychamberlain.com/wp-content/uploads/2024/05/1516444758677.jpeg)
![Jennifer Cameron](https://sydneychamberlain.com/wp-content/uploads/2024/05/sEnrcV9W_400x400.jpg)
![](https://sydneychamberlain.com/wp-content/uploads/2024/05/1S0A2385-3333x5000.webp)
Should we schedule a time to chat?
Whether you’re brimming with content marketing questions or just trying to get going with a new project, I’d love to meet and discuss what’s ahead for your business.
As always, no pressure—just progress!