A fresh take on marketing.

No more crossing fingers and hoping the algorithm likes you this week.

Reflect

Your marketing efforts should lead to bold, thrilling, and lasting results.

Think about the content you’ve shared recently. Do you think the people who saw it remember it? Did it give them something to keep with them and ponder? To pass on?

It’s hard to create content that makes people stop and think — especially when you’re being told you need to share constantly in order to stay relevant and keep the algorithms happy.

But, even if you build a following that way, you can’t step away without fear of losing it. And all that time spent trying to figure out what the algorithm seems to like — trends, hashtags, keywords — it’s enough to burnout even the most dedicated creators.

What if you could hit “publish” without worrying about any of that? What if you could focus entirely on the stories you want to share — and you could share them as frequently, or infrequently, as your heart desires?

What if you could always know that what you’re creating will land exactly in front of the people who need to see it? All because you’re showing up where it truly counts.

With a media-first strategy, you get to decide what’s worthy of being seen. And you get to work on it at a pace that reassures you of how it’s adding to your life, not subtracting from it.

I believe in high standards and impact-driven initiatives.

Precept #1: EXPOSURE only matters if you have a place to funnel all that attention so you can transform it into something meaningful.

Full disclosure? Telling an incredible story isn’t enough. Attention is fleeting; to capture it, I’ll help you lay out a foundation for sustainable audience growth.

Precept #2: CONVERSIONS always matter even if you “aren’t selling anything.” There is always an end goal, even if it isn’t as clear-cut as sales or subscriptions.

Ask yourself often: ‘What’s in it for me?’ Growing your brand might be obvious, but we can also work toward major goals, like securing your first book deal.

Precept #3: RESULTS should be measured with carefully chosen metrics that actually mark progress toward your biggest goals.

No matter how unquantifiable your goals may seem, I promise there are metrics that correlate with them. I’ll help you identify and track them.

MY CLIENTS ARE ADORED BY...

BE A GOAL-GETTER

All this time and energy — is it moving you closer to big, ambitious goals?

A balanced and burnout-proof strategy.

EARN IT

PRESS &
MEDIA

Getting impactful exposure isn’t complicated. I’ll help you identify and tell the stories people want to hear.

AMPLIFY IT

USE &
REUSE

Create something amazing and I’ll show you how to make it work for you over and over again.

OWN IT

BLOG &
SOCIAL

With the right mindset, owned channels will help you nurture and connect more deeply.

picture this...

You're excited to create because you've got a framework that's guaranteed to work.

(that’s the magic of media-first marketing!)

LAY THE FOUNDATION

Strategy Development

How do you want the world to perceive you? Where do you want our collaboration to take you? We’ll start by getting very clear on your immediate and long-term goals. From there, we’ll come up with brand guidelines that feel authentic to who you are — and where you’re striving to be.

CREATE & RECREATE

Storytelling

I’ll help you bring your stories to life around well-rounded and consistent messaging. By applying focused effort on a variety of owned and earned channels — in addition to a complete repurposing and distribution strategy — you’ll get to spend less time creating and more time connecting and cultivating.

RINSE & REPEAT

Goal-Getting

Before you know it, all that planning will pay off. The results will depend on your goals — podcast invites, interview opportunities, speaking engagements… This is the phase when “Thought Leader” becomes a title you wear proudly, confident you’re influencing and inspiring the people who are following in your footsteps.

I wanted to take a heartfelt approach — one as authentic and impactful as the people I help.

MY STORY

Growth happens when you get uncomfortable.

Over the course of a decade, I went from being fascinated with the sheer scale and ingenuity of content marketing to loathing its monotonous and superficial nature.

But some aspects of my work I never stopped loving, like working one-on-one with people. Helping them share the stories that make their eyes light up. Hearing their throats get a little scratchy when I tell them for the first time, “You’re published!”

So, I leaned into all those things and I came up with a framework all my own. Since piloting and refining it with all of my executive clients, I’m proud to say I’m back to content marketing — but, this time, with my whole heart.

X Sydney

Ready to reimagine your marketing strategy?

All the work you’ve put in so far, let’s put it to good use. I’ll help you come up with a strategy built around your goals.

Butterflies?