A fresh take on marketing.

No more crossing fingers and hoping the algorithm likes you this week.

Reflect

Your messaging should always feel true to your mission.

Think about the content you’ve shared recently.

Did it align with your mission? Did it reach the right people? Did it stick with them—or did they forget about you the moment they scrolled away?

The “rules” of marketing say to show up constantly. Be consistent, but also be authentic. Pour your heart into your content, but also make sure you post something every day.

And, just as soon as things start gaining momentum, the tides inevitably change again.

Somehow, you’ll always find yourself back second-guessing. Adjusting headlines. Cutting nuance. Tweaking words for the sake of search engines…

When engagement relies on algorithms—Google, Instagram, TikTok—it’s impossible to gain ground because the goal posts are always moving.

But… what if you didn’t have to play by ever-changing “rules” to get seen?

What if you only created content when you were inspired to share something meaningful—and you knew it’d always be found by the right people?

You could share on your own terms, create at your own pace, and focus on content that amplifies your mission, without worrying about it getting lost in the noise.

That’s the magic of a media-first strategy.

A balanced and burnout-proof strategy.

One that helps you achieve consistent, repeatable results while sharing purposeful content.

EARN IT

PRESS &
MEDIA

Get impactful exposure. I’ll help you tease out meaningful stories and align them with your mission.

AMPLIFY IT

USE &
REUSE

Make your content work for you over and over again. I’ll show you how to get the most out of your efforts.

OWN IT

BLOG &
SOCIAL

Build a community that transcends platforms. I’ll help you nurture and connect on your own terms.

BE A GOAL-GETTER

Is your marketing strategy moving you closer to those big, ambitious goals?

Share less, say more.

VISIBILITY is about showing up in the right places—not just frequently, but meaningfully.

Find out where your people are already eager to engage with you, and focus on showing up consistently for them.

CONVERSIONS always matter even if you “aren’t selling anything.” Never forget about the user journey.

Use everything you create to bring people deeper into your community. There should always be a call-to-action, even if it isn’t as clear-cut as asking for a sale or donation.

RESULTS should reflect the right kind of growth; the kind that brings in fitting opportunities, not just more eyeballs.

Follower counts fade. Instead of measuring surface-level popularity, focus on indicators of credibility and loyalty.

picture this...

You're excited to create because you've got a framework that's guaranteed to work.

(that’s the magic of media-first marketing!)

ALL ROADS LEAD HERE

Lay The Foundation

What is the single greatest action someone could take when they see your content out in the wild? I’ll help you get clear on the user journey, polish your website, and build out a handful of core components—like a killer freebie to kickstart your new funnel.

SHOUT FROM THE ROOFTOPS

Create & Recreate

Spend less time creating and more time cultivating. I’ll help you prioritze a list of earned channels (podcasts, magazines, events) and social channels based on your reputation, goals, and comfort zone. Then, we’ll amplify it all with a smart repurposing strategy.

BECOME A GOAL-GETTER

Rinse & Repeat

Before you know it, all your efforts will start to pay off. You’ll begin to become synomous with your values and passions. “Thought leader” will become a title you wear proudly as you become a source of fresh ideas and inspiration in your industry.

I wanted to take a heartfelt approach — one as authentic and impactful as the people I help.

MY STORY

Growth happens when you get uncomfortable.

Over the course of a decade, I went from being fascinated with the sheer scale and ingenuity of content marketing to loathing its monotonous and superficial nature.

But some aspects of my work I never stopped loving, like working one-on-one with people. Helping them share the stories that make their eyes light up. Hearing their throats get a little scratchy when I tell them for the first time, “You’re published!”

So, I leaned into all those things and I came up with a framework all my own. Since piloting and refining it with all of my executive clients, I’m proud to say I’m back to content marketing — but, this time, with my whole heart.

X Sydney

MY CLIENTS ARE ADORED BY...

Ready to reimagine your professional image?

Let’s put your best ideas to good use. I’ll help you come up with a marketing strategy built around your priorities and long-term goals.

Butterflies?