How to Build a Media Kit
A media kit is one of those quiet touches that reinforces an organized, efficient, and professional image. It not only reflects positively on you personally, but it legitimately saves time for you and all the teams you collaborate with — a true win-win! If you’re new to the term or trying to polish up […]
How to Write a Media Pitch
A thoughtful, well-written pitch can open doors to opportunities you’ve only dreamed about. It’s a fantastic way to build your network and earn meaningful exposure for yourself — and it doesn’t cost a dime. If you pitch with confidence, you can get featured in places like Business Insider, Forbes, Good Morning America, and all the […]
Getting Started With DIY PR
Breaking into the world of PR can feel like stepping onto a stage you’re not sure you belong on. You might wonder if your story is “big enough” or if you need a following before you even get started. The idea of reaching out to journalists or landing media coverage probably feels both thrilling and […]
Paid, Earned, Shared & Owned Media Explained
When you’re building a business fueled by passion and purpose, the idea of “getting the word out” can feel both exciting and overwhelming. Let’s talk about the four types of media you can target, and how they all work together to create a balanced marketing strategy. What Are The Four Types of Media? The four […]
