Finding Your Personality: The 12 Brand Archetypes
With ever-increasing competition and heightening consumer standards, branding is now more important than ever before. That means that companies have to get creative with the way they present themselves (and their products and services) in order to impress consumers and convince them to buy. Of course, branding is extremely complex. When it comes to building a […]
Preparing For Google Analytics 4
Google Analytics 4 (GA4) is the biggest update to come to the platform in its 15-year history. As the internet phases out third-party cookies, GA4 is able to continue empowering website owners with valuable insights by swapping session-based data for event-based data and introducing new privacy controls. But, the switch isn’t going to happen automatically. […]
How To Create A Content Distribution Strategy
Many businesses start a blog with the best intentions, pouring their time and energy into producing really great content, only to be discouraged when no one comes along to read it. The truth is, publishing content is only half the battle; you need a content distribution strategy to help you circulate it in front of […]
