How to Create a “Tripwire” Funnel
Someone just grabbed your freebie and they’re thrilled to have found it! With a tripwire, you can keep building on their excitement and take this golden opportunity to turn a new lead into a loyal customer. A tripwire starts with a small, irresistible offer — think a $7 guide or $9 template pack — that […]
Creating Mockups for Your Digital Products
Mockups are a great way to make your freebies and digital products shine. They not only help visitors understand what they’ll receive, but they also make your offer feel more tangible and credible. The good news? With today’s advanced tools, you don’t need to hire a graphic designer or boot up Adobe InDesign to create […]
Writing an Effective Email Sequence
Getting people on your list is great, but the real magic happens when you start sending them an email sequence, which should not only deliver value, but gradually move them toward the next conversion event or milestone. Whether you have a list already or you’re building out your first funnel, here’s what you need to […]
Designing The Perfect Opt-In Page
Your opt-in page doesn’t need to be the most beautiful or comprehensive page on the internet. But it does need to be created with clear intention. Like any good landing page, every element must work together to take visitors from curious about your offer to convinced that they need to be on your email list. […]
Creating an Irresistible Opt-In Offer
An enticing opt-in offer is key to convincing someone to fork over their email address. To work, it needs to feel relevant, timely, and highly valuable to your ideal customer — but it does not have to be difficult to create. Since your opt-in offer falls within your zone of genius, the creation process should be straightforward. […]
How to Build an Email Marketing Funnel
Are you building your business on rented space? Having an email list means you can reach your audience without being reliant on the rules and algorithms of third-party channels like Facebook. With email marketing, you can serve up timely and personalized content that’s able to connect more deeply and convert more easily. The best part? […]
83 Types Of Content To Fill Your Calendar
Looking to fill up your content calendar? Publishing blog posts all the time will quickly grow boring (and time-consuming). For a truly effective brand-building content strategy, you need to mix things up. To help you out, I’ve compiled a list of 83 types of content and explanations of how you can use each one. For […]
What Is Spun Content?
Spun content is everywhere — and AI is making it harder to spot. At its core, spun content refers to the practice of shuffling or swapping words to make something appear “original,” usually to beat plagiarism and AI detectors. It’s been around for decades. But, where older tools relied on basic word swaps, generative AI […]
The Anatomy of a Great Book: Structuring Your First Draft
It’s easy to think of a book as pages between a paper cover, but as a ghostwriter, I’ve come to appreciate the many critical components that come together to form the books we read. If you’re thinking about working with me to craft a non-fiction book, or you’re trying to write one yourself, here’s an […]
How To Develop A Useful Customer Persona
While buyer personas are rooted in in-depth research, the goal is to take all of the information you have about your target audience and condense it into a summary of just one person: Your ideal customer. Once you start using personas to guide your strategies, campaigns, and interactions, your audience will get the impression that […]
