How to Write a Professional Bio (W/ Examples)
Your bio should establish your credibility while letting your values and personality shine through — but not in a forced way. Many people make the rookie mistake of writing a bio that’s overly clever or “relatable” and end up missing out on a crucial chance to make a meaningful first impression. Let me walk you […]
Are You Ready To Hire A Virtual Assistant?
In a perfect world, we’d all have a right-hand man who could take on our least favorite tasks. But, in reality, most of us get far too busy and exhausted before we ever ask for help — and some of us don’t realize it until it’s too late. Hiring an assistant can feel very risky. […]
Identifying Your Zone of Genius
Ever feel like your day-to-day work leaves you drained, even though you’re chasing goals that matter to you? Maybe you’re focused, productive, even successful — but something still feels off. This frustrating disconnect could be a sign that it’s time to reflect on the strengths, passions, and values that define the work you’re meant to […]
How to Build a Media Kit
A media kit is one of those quiet touches that reinforces an organized, efficient, and professional image. It not only reflects positively on you personally, but it legitimately saves time for you and all the teams you collaborate with — a true win-win! If you’re new to the term or trying to polish up […]
How to Write a Media Pitch
A thoughtful, well-written pitch can open doors to opportunities you’ve only dreamed about. It’s a fantastic way to build your network and earn meaningful exposure for yourself — and it doesn’t cost a dime. If you pitch with confidence, you can get featured in places like Business Insider, Forbes, Good Morning America, and all the […]
Getting Started With DIY PR
Breaking into the world of PR can feel like stepping onto a stage you’re not sure you belong on. You might wonder if your story is “big enough” or if you need a following before you even get started. The idea of reaching out to journalists or landing media coverage probably feels both thrilling and […]
Paid, Earned, Shared & Owned Media Explained
When you’re building a business fueled by passion and purpose, the idea of “getting the word out” can feel both exciting and overwhelming. Let’s talk about the four types of media you can target, and how they all work together to create a balanced marketing strategy. What Are The Four Types of Media? The four […]
Using Sponsorships to Grow Your Brand
Picture this: Your dream client is scrolling through their favorite newsletter over coffee and, nestled between this week’s best curated resources, is your offer. Not a random ad, but a thoughtful feature — perfectly aligned with the content they were excited to read! Now imagine the newsletter’s author (a voice they trust), personally endorsing your […]
How to Create a “Tripwire” Funnel
Someone just grabbed your freebie and they’re thrilled to have found it! With a tripwire, you can keep building on their excitement and take this golden opportunity to turn a new lead into a loyal customer. A tripwire starts with a small, irresistible offer — think a $7 guide or $9 template pack — that […]
Creating Mockups for Your Digital Products
Mockups are a great way to make your freebies and digital products shine. They not only help visitors understand what they’ll receive, but they also make your offer feel more tangible and credible. The good news? With today’s advanced tools, you don’t need to hire a graphic designer or boot up Adobe InDesign to create […]
