Across cultures and stories, certain character patterns appear again and again. The twelve archetypes offer a simple framework for understanding these patterns. Each represents a different way people approach the world around them—like how we seek belonging, pursue independence, strive for mastery, or search for meaning.
Explore Archetype Blends
Most people aren’t defined by a single archetype. Our identities tend to take shape at the intersection of two influences.
Select two archetypes to see how their motivations and instincts combine:
