Trying to find writers for hire online? You aren’t alone. With the growing emphasis on content marketing and the ever-increasing need for all kinds of written content in today’s digital world, just about every business has tossed around the idea of hiring a freelance writer. If you don’t know where to look, check out these platforms.
Where Can I Find Writers for Hire Online?
There are a number of platforms for you to consider when hiring writers. Here’s a list of the top sites along with a brief description of the work process and average rates.
Fiverr: The Budget Platform
Fiverr is still generally considered the “budget” hiring platform, even though they are trying hard to break into higher-priced services with “Fiverr Pro” and other efforts.
If you’re hiring a writer on Fiverr, I would aim for a rate between $0.03/word and $0.05/word. Some entry-level writers do charge less, but you need to be weary of spun content and other tactics that can harm your brand.
The biggest con? While you can find a writer for fairly cheap on here, you will have to spend time looking. Reviews are a good indicator of a writer’s quality, but you should also ask for samples and have a brief conversation with each freelancer you’re considering. Additionally, Fiverr’s policies are rather limiting and can hinder communication.
How it works: Search for a writer, pick a gig, and place an order.
ContentFly: The Subscription Platform
When I began offering my writing services online, I began on Fiverr until I could build up a reputation for my work. That’s when I branched out to ContentFly.co, which had just launched when I applied to be a writer. I no longer write for them regularly as I have moved onto Scripted (which I’ll cover in a minute), but I still regularly promote the platform–both to people trying to become writers and businesses trying to find writers.
If you don’t want to fuss around with vetting freelancers yourself on a platform like Fiverr, ContentFly or another closed platform is the way to go. I love ContentFly’s approach because it ensures a steady stream of content thanks to the interesting subscription approach.
If you request the full 4,000 words included in your subscription each month, you’ll pay an average of just over $0.06/word, which is a fair rate since the content will be keyword optimized. You can also request royalty-free images and unlimited revisions for no extra cost. If you need more than 4,000 words/month, you can order additional content for $0.07/word.
How it works: Subscribe for a price of $250/month and receive up to 4,000 words each month (divided into as many pieces of content as you desire).
Scripted: The Done-For-You Platform
Scripted is my all-time favorite platform as a writer. The diversity of projects and consistently great communication cannot be beat, and they have a number of plans to fit the needs of the average business.
You can subscribe to the standard plan to post unlimited projects. With a plan, you’ll get access to the complete pool of over 1,000 writers along with free onboarding, email, and phone support. You’ll have five days to review writers’ submissions along with one revision request. Up to three users can access the platform through your account.
It’s worth noting that, unlike ContentFly, Scripted’s subscription plan doesn’t include the cost of content production. The membership fee just gives you access to the Scripted platform. However, your membership tier will score you a discount off the cost of content. Those in the standard tier get 10% off content rates and those in the higher tier get 15% off content rates.
Writers decide how much to charge for each project individually depending on its requirements, but I generally charge $0.10/word. This is because writing projects on Scripted take substantially longer to complete than projects I take on elsewhere as each project comes with a detailed brief. Writers are required to learn the brand’s voice, conduct thorough competitor research, and include various keywords (along with screenshots and images) for most every project.
If you want a completely managed approach, you can even pursue Scripted Cruise Control, which is an enterprise-grade managed service that includes SEO strategy, content creation, publishing, account management, and analytics (starting at $999/month).
How it works: Subscribe for as little as $124/month and request as much content as you want (the plan price does not include content costs).
Direct: The Do-It-Yourself Approach
There are countless reasons why you might want to hire and work with a writer directly. While you’ll still have to spend time vetting freelancers to find the right fit for your project, you won’t have to pay any membership fees or commit to a subscription.
You also won’t have the restrictions that third-party platforms like Fiverr will place on communication, deadlines, or other elements that can hinder your project’s success. Meanwhile, working directly with clients is also preferred by writers since it cuts down on their fees and complications as well.
All of this means you can generally score a great rate and get excellent content in return, all while enjoying a more flexible work process. For instance, while I charge up to $0.10/word on third-party platforms, I charge just $0.05/word through my website.
When I work with clients directly, I am also able to be more flexible regarding turnaround time and other aspects as I don’t have to worry about pre-set deadlines or order analytics affecting how I work.
Tips for Hiring Writers
Hiring writers online doesn’t have to be difficult. Choosing the right platform is part of the equation because it will impact how you can communicate with the writers you hire, along with the potential fees you pay and other factors that can impact a project’s success.
However, regardless of the platform you hire through, you’ll find it easier to get the results you want if you follow these basic tips for hiring a writer online.
Make a Project Brief
Every successful project begins with a thorough project brief. This brief is a document that the writer can reference throughout the project. It should answer the major questions so that you can minimize the back-and-forth and ensure the writer is completely clear about your requirements.
At minimum, your project brief should detail:
- The personality and brand image you’re trying to establish
- The audience your content is intended for
- The information you want to convey
- The keywords you want included in the content
- The purpose of the piece
Having trouble? Check out this piece on How To Create A Project Brief (Template Included).
Communicate Before Ordering
Some platforms like Fiverr will enable you to hire a writer with no prior communication. While this is pretty standard practice on such platforms, it’s always worth sending one or two messages to a seller before you pay for their services.
Since sellers on third-party platforms are often penalized for cancelling an order after it is placed, they tend to complete any project a buyer pays for. However, if you message them before placing an order, they might choose to pass up your project if given the option. In other words, messaging the seller first helps you find a writer who is truly interested in the project and feels confident in their abilities to complete it.
Exchanging a couple of short messages can also help you get an idea of their writing capabilities. Unfortunately, the writing industry has seen an influx of sellers looking to break into the freelancing world who simply do not have the skills to write great content. So, messaging a seller first can save you a lot of time in the long run.
Make Sure You're Paying a Fair Rate
Content mills can produce content for as little as $0.01/word, but the low price will certainly be reflected in the quality. The average entry-level writer from North America will charge $0.03/word. An experienced writer can charge anywhere from $0.05/word to $0.10/word. You’ll find more information in this article on “How Much Do Ghostwriters Charge?“
If you’re just looking for basic content, like an article for you blog, you probably don’t need to pay more than $0.05/word to get great content. The exception, of course, is if your project will be very time-consuming to research or if you need a specialty writer.
For instance, you might need a certified accountant to create content for your financial website. Alternatively, you might prefer a retired real estate agent to write your home buying guide. Certifications, licenses, and professional experience aren’t always necessary, but they can add extra authority to the content you publish if you’re willing to pay for it. For more advice, check out this article on How To Hire A Content Writer.