Content is the backbone of any business, especially in today’s digital world. However, not every in-house team has the time or know-how to fulfill a business’ diverse writing needs, which is why most companies are turning to outsourcing.
With that said, you can’t hire just any writer for your project. There are many different types of writers you may need for your business and choosing the right kind is important for any project’s success. Here are the most common types you may need.
Types of Content Writers
The below types of writers all fall under the broad category of “content writers.” Most content writers are ghostwriters, which means their work is generally published without their name credited (as is the case with website content, social media posts, and even some articles and blog posts).
Many content writers will work across multiple categories, meaning they can create some or all of the following content for you. However, some specialize in a specific niche or type of writing.
An article writer will spend most of their time researching topics and turning their knowledge into short-form and long-form articles. Like all content writers, article writers have to possess an adaptable writing style to fit the needs of a variety of projects.
Unlike blog posts, articles may be published offline in magazines, newspapers, and other publications. So, a person who specializes in article writing may charge more than the average blog post writer, given the variety of mediums through which their work may be used.
Blog Post Writer
The difference between an article and a blog post generally comes down to the length and writing style. While the terms are used somewhat interchangeably, a person who specifically promotes themselves as a blog post writer will tend to create shorter, more conversational pieces than a person who promotes themselves as an article writer.
Blog posts generally range between 300 and 1,000 words. Longer pieces tend to be classified as articles. Blog posts also tend to be rather conversational in style and perhaps involve less research than an article, which tend to be longer and/or more technical in nature.
Social Media Writer
The work of a social media writer is fairly self-explanatory. Aside from writing Facebook posts and Twitter tweets, a social media writer may produce snippets and call-to-actions that link back to a brand’s website or relevant pieces of writing (like blog posts).
You can hire most content writers to create social media content for you. However, if you are looking for a steady stream of social media content, hiring a person who specializes as a social media content writer may be your best bet as they’ll likely be able to help you plan out your content and may even be able to post it on your behalf to save you time.
Any content writer can choose to be a specialty writer, which basically just means they specialize in a certain niche. For instance, an article writer can specialize in the field of technology. To be a specialist in a niche, a writer needs to possess in-depth knowledge of the field.
Some specialty writers even have professional training or certifications in a certain niche, in which case they generally charge much more than the average content writer. That’s because their background gives their writing more authority.
Other Types of Writers
Aside from content writers, there are a few other types of writers that a business may employ. Here’s a look at the most common.
A copywriter is a writer that specializes in producing sales copy. Think advertisements, promotional materials, and any writing that aims to sell a product or service.
Some copywriters charge per hour while others charge per word. In some instances, a copywriter may request royalties, meaning they’ll get paid every time the copy they create generates a lead or sale for the business.
Grants can be helpful throughout many stages of building and growing a business. However, applying for grants is no easy feat, which is why many businesses employ grant writers to create applications for them.
For small projects, a grant writer may charge a flat fee between $200 and $500. Generally, they charge per hour, with entry-level grant writers charging $25 to $35 an hour. Grant writers who have proven success of winning large grants may charge $75 to $150 an hour (or more).