For the best results, you need to monitor how long people stick around, which pages they visit, the links they click, and what makes them convert. Continuously analyzing and A/B testing will help you improve incrementally.
Content optimization shouldn’t be an afterthought, but you need to make sure you’re focusing on the elements that actually make your content more valuable to your readers, like quality links, image alt text, and microdata.
You don’t need to be everything to everyone. When you create a lean strategy built around topics and keywords your target reader cares the most about, you’ll see that each piece of content can actually move the needle.
Together, we can eliminate the guesswork and create an SEO strategy built around what your readers want and need from your brand.
If you try to rank in the top spot by treating Google’s 200+ ranking factors like a checklist, you’re not going to get anywhere fast.
Google’s complicated and ever-changing algorithm is simply trying to put the highest quality content at the top. It’s flawed, and exploiting a given factor might work for awhile, but it’s far from sustainable and it’s certainly not going to impress your readers.
If you want to write content that Google consistently wants to rank — and, more importantly, that readers want to consume — you have to focus on being helpful.
This means summarizing key points at the top of your articles, linking out to authoritative external sources whenever relevant, and answering the reader’s questions in a thorough, thoughtful, and direct manner.
Even if you have the best content on the web, you’ll struggle to get found if other aspects of your site’s user experience (UX) aren’t up to par.
Meeting and exceeding expectations around web design, page speed, navigation, mobile friendliness, and accessibility will lay the groundwork for a high-ranking website.
Installing the right plugins and tracking pixels is a good first step, but driving a better ROI on your website means setting benchmarks and realistic goals, and then adjusting as things change.
From compressing your images to intuitively structuring your navigation menu, there are many technical aspects that impact the user experience and your rankings.
To me, content optimization should be a win-win. It means going above-and-beyond to add extra value for your readers in a way that’s understood by search engines.
As if it’s not hard enough to earn the top spot, today’s SEO game means continuously monitoring, updating, and refreshing your content so that you can stay there.
By leveraging my experience in writing and content strategy, I help brands get organic traffic flowing naturally and sustainably so that they can focus on converting customers and keeping them happy.
If you’re interested in a reader-first approach to SEO, I’d love to chat with your team.
Search engine optimization (SEO) means following a handful of best practices in an attempt to get your content to rank on the first page for relevant queries. The top three positions on the first search engine results page (SERP) get 54% of all clicks.
Organic search is one of the leading ways that people discover products and services, so a high-performing SEO strategy can drive relevant traffic to your website, which in turn helps build brand awareness and generates leads and sales.
The top seven SEO mistakes website owners make include not setting clear goals, failing to understand search intent, publishing low-quality content, not optimizing for mobile, trying to exploit ranking factors, buying backlinks, and having a slow site.
On-page SEO means optimizing various elements of your website, such as page speed, navigation, and mobile-friendliness. You have complete control over on-page factors and they hold a lot of weight, so it’s important to take care of them.
Off-page SEO refers to elements off your website that can impact your rankings, such as when an authoritative site links to an article on your blog. You often won’t have control of off-page factors, but you can seek out off-page opportunities like backlinks.
If you’re thinking about working with me, I’d love to hop on a call so that we can chat about your brand and your search engine optimization strategy. During the call, I’ll answer your questions and we’ll see if we’re a good fit.
Ranking in the top spot requires a multi-faceted strategy that encompasses web design, UX principles, keywords, content quality, and backlinks.