Search Engine Optimization
Be the website the algorithm wants readers to see.
Statistics via the Backlinko
Feed the machine.
Analyze What Works
For the best results, you need to monitor how long people stick around, which pages they visit, the links they click, and what makes them convert. Continuously analyzing and A/B testing will help you improve incrementally.
- Google Analytics
- Traffic analysis
- SEO Plugins
- A/B testing
Optimize to Add Value
Content optimization shouldn’t be an afterthought, but you need to make sure you’re focusing on the elements that actually make your content more valuable to your readers, like quality links, image alt text, and microdata.
- Metadata
- Schema markup
- Featured snippets
- Helpful links
- Image SEO
Lean Into Relevance
You don’t need to be everything to everyone. When you create a lean strategy built around topics and keywords your target reader cares the most about, you’ll see that each piece of content can actually move the needle.
- Competitive analysis
- Keyword planning
- Search intent
- Topic clusters
Cater to your readers and they'll keep coming back.
Google
Analytics
Technical
Audit
Mobile
Responsive
Site
Speed
Content
Accessibility
Menu
Structure
Schema
Markup
Internal
Linking
Let's do things authentically.
Together, we can eliminate the guesswork and create an SEO strategy built around what your readers want and need from your brand.
Ranking Factors ≠ Rules
If you try to rank in the top spot by treating Google’s 200+ ranking factors like a checklist, you’re not going to get anywhere fast.
Google’s complicated and ever-changing algorithm is simply trying to put the highest quality content at the top. It’s flawed, and exploiting a given factor might work for awhile, but it’s far from sustainable and it’s certainly not going to impress your readers.
Strive To Be Helpful
If you want to write content that Google consistently wants to rank — and, more importantly, that readers want to consume — you have to focus on being helpful.
This means summarizing key points at the top of your articles, linking out to authoritative external sources whenever relevant, and answering the reader’s questions in a thorough, thoughtful, and direct manner.
Make Interactions Effortless
Even if you have the best content on the web, you’ll struggle to get found if other aspects of your site’s user experience (UX) aren’t up to par.
Meeting and exceeding expectations around web design, page speed, navigation, mobile friendliness, and accessibility will lay the groundwork for a high-ranking website.
Goal-Setting
Metrics to help you make the right moves.
Installing the right plugins and tracking pixels is a good first step, but driving a better ROI on your website means setting benchmarks and realistic goals, and then adjusting as things change.
Technical SEO
Outperform expectations with a great UX.
From compressing your images to intuitively structuring your navigation menu, there are many technical aspects that impact the user experience and your rankings.
On-Page SEO
Focus on the finishing touches that actually count.
To me, content optimization should be a win-win. It means going above-and-beyond to add extra value for your readers in a way that’s understood by search engines.
About Me
I help brands grow without ads.
As if it’s not hard enough to earn the top spot, today’s SEO game means continuously monitoring, updating, and refreshing your content so that you can stay there.
By leveraging my experience in writing and content strategy, I help brands get organic traffic flowing naturally and sustainably so that they can focus on converting customers and keeping them happy.
If you’re interested in a reader-first approach to SEO, I’d love to chat with your team.
get answers
Common Questions
What is SEO?
Search engine optimization (SEO) means following a handful of best practices in an attempt to get your content to rank on the first page for relevant queries. The top three positions on the first search engine results page (SERP) get 54% of all clicks.
Why is SEO important?
Organic search is one of the leading ways that people discover products and services, so a high-performing SEO strategy can drive relevant traffic to your website, which in turn helps build brand awareness and generates leads and sales.
What should be avoided in SEO?
The top seven SEO mistakes website owners make include not setting clear goals, failing to understand search intent, publishing low-quality content, not optimizing for mobile, trying to exploit ranking factors, buying backlinks, and having a slow site.
What is on-page SEO?
On-page SEO means optimizing various elements of your website, such as page speed, navigation, and mobile-friendliness. You have complete control over on-page factors and they hold a lot of weight, so it’s important to take care of them.
What is off-page SEO?
Off-page SEO refers to elements off your website that can impact your rankings, such as when an authoritative site links to an article on your blog. You often won’t have control of off-page factors, but you can seek out off-page opportunities like backlinks.
What's the first step to working together?
If you’re thinking about working with me, I’d love to hop on a call so that we can chat about your brand and your search engine optimization strategy. During the call, I’ll answer your questions and we’ll see if we’re a good fit.
Explore
Fill In The Gaps
Ranking in the top spot requires a multi-faceted strategy that encompasses web design, UX principles, keywords, content quality, and backlinks.
User Experience
Establishing clear guidelines is key to publishing consistently strong content.
Keyword Planning
Aligning content production with business targets allows us to drive results.
Mobile-Friendly
Striving to make every content piece the best on the web will set your brand apart.
Traffic Analytics
We can drive ROI by tracking and continuously fine-tuning your content.