Content for SaaS Companies

Make it a platform they can't live without.

Address their pain points

Empathize with their pain points and show them that there is a better way.

Guide them to Conversion

Develop messaging that ushers them forward on their journey.

Turn Subs into Super Fans

Focus on ToFu content to improve customer retention and success.

my clients

My services

Build a following of lifelong subscribers.

After we meet to discuss your brand, challenges, and content goals, we can work together to design a tailored package of services for your brand.

Messaging Development

Most SaaS companies aren’t just selling to one type of customer. By working together to develop strong messaging, we can make sure we’re always framing the benefits of your platform in the right light for every reader.

Content Planning

Engaging your audience means expanding beyond your company blog and cultivating trust through social media posts, email newsletters, and value-packed resources. With a results-driven monthly content calendar, I can help you stay on track.

On-Page Optimization

Optimizing for search engines is an activity, not an event. I provide my clients with routine audits and performance reports to ensure their content keeps working hard for them. 

Article Writing

Rankings factors are important, but they aren’t the highest priority. I approach content from a reader-first perspective while naturally incorporating the elements that will pull your content to the top of the SERPs.

Resource Creation

Especially for brands with highly technical offerings, creating additional resources like white papers can help educate your industry about your solution and attract new leads. I can assist you in planning and creating these assets for your brand.

Press outreach

With my background in executive ghostwriting, I have years of experience identifying compelling story ideas and pitching them to publications like Forbes and Insider. If you’re looking to earn media exposure, I’d love to discuss with you. 


Let's work on the content cycle.

I love working in the software-as-a-service industry because it presents a worthy challenge of not only attaining software users, but keeping them happy month after month.

Accomplishing this requires a greater focus on post-purchase content, but my goal is to strike a balance across every stage of the customer journey, so I delve deep into the content-conversion relationship.

Together, we can eliminate gaps in your content funnel and create connected pieces that naturally guide readers to the conversion point.

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”

Douglas Adams

get answers

Common questions

How do you create content for SaaS?

Creating content as a SaaS brand begins with developing clear customer personas and establishing solid brand guidelines. From there, we can map out your content to identify information gaps in the customer journey and we’ll start filling them with content built around key questions and keywords. 

What is brand messaging?

Developing brand messaging helps you express your brand promise in a way that will resonate with a specific target persona. For instance, you’d use different messaging to speak to an IT stakeholder than you would a C-suite leader.

Why is brand messaging important?

Brand messaging is important because it empowers your company to address the specific pain points of each target persona while keeping your content consistent with your brand’s offerings, values, and long-term outlook.

How much does a SaaS writer cost?

The cost of a SaaS writer depends on factors like content volume, topics, and format. My rates start at $100/hour or $500/month. I can provide a custom quote after we discuss your needs during a free consultation

Is hiring a writer worth it?

Not every SaaS company needs to outsource their content. If you have an in-house marketing team with the capacity to create content, you likely don’t need my services. I help SaaS brands who are trying to scale beyond their current output.

What's the first step to working together?

If you’re thinking about working with me, I’d love to hop on a call so that we can chat face-to-face about who you are and what you’d like to accomplish together. During the call, I’ll answer any questions you have about my services, processes, and what I’ve done for other SaaS brands.

Take a Look

Latest Work

If you want a sneak peek of at my storytelling and article writing skills, take a look at these thought leadership pieces published by industry magazines like Strixus.