Extraordinary content is rooted in clear and consistent brand messaging. You must understand who your target reader is, the problem they’re facing, and where they’re at in their journey to solving that problem.
Effective content planning goes beyond picking topics and keywords. You need to create a cohesive strategy that stretches across all of your publishing channels, giving way to helpful and creative repurposing and linking opportunities.
Your content should be brimming with value. Not only will it help you stand out in a sea of subpar articles and emails, but it’ll solidify your position as a trusted thought leader — one that readers can count on when they need guidance.
Together, we can help your brand put its best foot forward by sharing content that gets people excited to work with your company.
Now more than ever, consumers are stopping to think about a company’s bigger impact before deciding to make a purchase.
If you want to resonate with your target customer and create an authentic connection, you have to make your purpose, vision, mission, and values clear — not just by writing about them, but by writing about what you’re doing to embrace them.
Leaving a mark on the hearts and minds of your readers is a challenge worth pursuing, and the process is rooted in being honest, transparent, and humble.
Consumers don’t expect you to have all the answers, but they do look up to those who openly share knowledge, shed light on meaningful causes, and inspire everyone to do better by carving out a new path forward.
Whether you’re uplifting communities with a patient-centric healthcare portal or transforming the title industry with a digital-first mortgage experience, there is a real human impact that results from the work you do.
When you shift away from the “little things” and start aligning your content with that bigger purpose, you’ll see how much more powerful it is to be campaigning instead of just creating.
Success goes beyond staying on top of changing trends and best practices; it means continuously positioning your brand so that you can lead the pack instead of trying to keep pace.
Developing strong brand messaging requires a deep understanding of who your target customer is and the many paths they may take to get to the conversion point. With that, you can emphasize the right points at just the right moment.
Writing something that’s worth reading (and ranking) requires careful consideration. Once you’ve combed through the best content out there and laid a solid foundation to build upon, the words will come easily.
I see content as a jigsaw puzzle. Each piece you write, no matter how small, has an important role to play in the bigger picture. All of them must be placed with precision, and each piece becomes even more meaningful as you find the pieces that fit around it.
While it can certainly be overwhelming, the most effective way to approach content marketing is to outline your strategy and work inward, taking it piece by piece and figuring out where each idea, question, and insight belongs.
If you need help seeing the big picture and bringing it all together, that’s what I do best.
Content marketing involves sharing relevant and insightful articles, videos, podcasts, and resources with your audience. Through a combination of paid and organic methods, you can use content marketing to grow your audience and keep your business top-of-mind.
The primary goal of content marketing is to offer valuable information to your audience, which means they will come to you for answers to relevant questions. In turn, content marketing helps a brand cultivate recognition, trust, and authority.
One of the earliest examples of content marketing was John Deere’s “The Furrow” magazine, which they began circulating amongst farmers in 1895. Rather than selling John Deere’s products, the publication focused on providing farmers with actionable knowledge.
The three Ps of content marketing are planning, production, and promotion. There’s another P that’s also important and it comes when you identify the purpose of every piece of content you create and align it with your bigger goals.
Once you’ve developed strong brand messaging, start an omnichannel content calendar so you can create consistent and cohesive content. Also, invest time into evaluating keywords, understanding search intent, and writing techniques like the skyscraper method so you can put your best foot forward.
If you’re thinking about working with me, I’d love to hop on a call so that we can chat face-to-face about your brand and your plans for content marketing. During the call, I’ll answer any questions you have about my experience and approach.
Content marketing goes beyond writing great content. I help businesses fill the gaps by creating a well-rounded content strategy designed to cultivate and strengthen relationships with their customers.