Content Marketing
Putting customers first starts with your content.
Statistics via the Content Marketing Institute
Cut through the noise.
Perfect Your Messaging
Extraordinary content is rooted in clear and consistent brand messaging. You must understand who your target reader is, the problem they’re facing, and where they’re at in their journey to solving that problem.
- Brand guidelines
- Target personas
- User journey
- Aligned CTAs
Follow a Cohesive Strategy
Effective content planning goes beyond picking topics and keywords. You need to create a cohesive strategy that stretches across all of your publishing channels, giving way to helpful and creative repurposing and linking opportunities.
- Perform audits
- Identify gaps
- Find keywords
- Create a calendar
Share Meaningful Insights
Your content should be brimming with value. Not only will it help you stand out in a sea of subpar articles and emails, but it’ll solidify your position as a trusted thought leader — one that readers can count on when they need guidance.
- Topic clusters
- Skyscraper technique
- Case studies
- Monitoring
- Periodic updates
Make an impact and sales will follow.
Brand
Guidelines
Audience
Personas
Journey
Mapping
Content-
Audits
Content
Decay
Topic
Clusters
Choosing
Platforms
Key
Metrics
Let's make good things happen.
Together, we can help your brand put its best foot forward by sharing content that gets people excited to work with your company.
Demonstrate Your Values
Now more than ever, consumers are stopping to think about a company’s bigger impact before deciding to make a purchase.
If you want to resonate with your target customer and create an authentic connection, you have to make your purpose, vision, mission, and values clear — not just by writing about them, but by writing about what you’re doing to embrace them.
Build Lasting Relationships
Leaving a mark on the hearts and minds of your readers is a challenge worth pursuing, and the process is rooted in being honest, transparent, and humble.
Consumers don’t expect you to have all the answers, but they do look up to those who openly share knowledge, shed light on meaningful causes, and inspire everyone to do better by carving out a new path forward.
Emphasize Your Impact
Whether you’re uplifting communities with a patient-centric healthcare portal or transforming the title industry with a digital-first mortgage experience, there is a real human impact that results from the work you do.
When you shift away from the “little things” and start aligning your content with that bigger purpose, you’ll see how much more powerful it is to be campaigning instead of just creating.
Positioning
Evolve alongside your customer, not after them.
Success goes beyond staying on top of changing trends and best practices; it means continuously positioning your brand so that you can lead the pack instead of trying to keep pace.
Strategy
Meet your prospects where they're standing.
Developing strong brand messaging requires a deep understanding of who your target customer is and the many paths they may take to get to the conversion point. With that, you can emphasize the right points at just the right moment.
Production
Share content that moves the industry forward.
Writing something that’s worth reading (and ranking) requires careful consideration. Once you’ve combed through the best content out there and laid a solid foundation to build upon, the words will come easily.
About Me
Let me help you build your brand.
I see content as a jigsaw puzzle. Each piece you write, no matter how small, has an important role to play in the bigger picture. All of them must be placed with precision, and each piece becomes even more meaningful as you find the pieces that fit around it.
While it can certainly be overwhelming, the most effective way to approach content marketing is to outline your strategy and work inward, taking it piece by piece and figuring out where each idea, question, and insight belongs.
If you need help seeing the big picture and bringing it all together, that’s what I do best.
get answers
Common Questions
What is content marketing?
Content marketing involves sharing relevant and insightful articles, videos, podcasts, and resources with your audience. Through a combination of paid and organic methods, you can use content marketing to grow your audience and keep your business top-of-mind.
Why is content marketing important?
The primary goal of content marketing is to offer valuable information to your audience, which means they will come to you for answers to relevant questions. In turn, content marketing helps a brand cultivate recognition, trust, and authority.
What are examples of content marketing?
One of the earliest examples of content marketing was John Deere’s “The Furrow” magazine, which they began circulating amongst farmers in 1895. Rather than selling John Deere’s products, the publication focused on providing farmers with actionable knowledge.
What are the three P's of content marketing?
The three Ps of content marketing are planning, production, and promotion. There’s another P that’s also important and it comes when you identify the purpose of every piece of content you create and align it with your bigger goals.
How do I start content marketing?
Once you’ve developed strong brand messaging, start an omnichannel content calendar so you can create consistent and cohesive content. Also, invest time into evaluating keywords, understanding search intent, and writing techniques like the skyscraper method so you can put your best foot forward.
What's the first step to working together?
If you’re thinking about working with me, I’d love to hop on a call so that we can chat face-to-face about your brand and your plans for content marketing. During the call, I’ll answer any questions you have about my experience and approach.
Explore
Fill In The Gaps
Content marketing goes beyond writing great content. I help businesses fill the gaps by creating a well-rounded content strategy designed to cultivate and strengthen relationships with their customers.
Calls-to-Action
Establishing clear guidelines is key to publishing consistently strong content.
Keyword Planning
Aligning content production with business targets allows us to drive results.
Interactive Content
Striving to make every content piece the best on the web will set your brand apart.
Tracking Performance
We can drive ROI by tracking and continuously fine-tuning your content.