If you’re waiting around for your audience to find you, you’re wasting precious time! Creating a content distribution strategy will help you get in front of the people you want to reach.
Unlinked mentions and “nofollow” links hold value, but the fastest way to boost your organic traffic is to seek out inbound linking opportunities from authoritative websites and industry sources.
Your business could be in the front page news. By pitching timely and relevant ideas to leading publications, I can help get your story in front of the masses.
Together, we can create a strategy that makes the. most of all of your content while showcasing your company’s underlying values.
Content marketing is 20% creation and 80% distribution. If you’re not investing enough time in the latter, you’re definitely not getting your money’s worth for the content you’re creating.
With a well-planned distribution strategy, we can repurpose, syndicate, and share each piece of content far and wide, driving exponentially better results for your business.
If you’re already sharing your content on social media, that’s a great start, but it’s a far-cry from having a scalable distribution strategy.
By combining owned, earned, and paid distribution channels, I can help your brand reach new audiences while consistently building awareness, recognition, and valuable backlinks.
As consumers put more thought into the greater impact that companies have on our society, it’s crucial that you position your brand as something more than innovative or relatable.
Your customers want to know about the people behind your company and what you’re all doing to improve our world. Media features are the perfect opportunity to hit on these key points while bringing positive attention to your brand.
It’s not easy to earn a quality backlink, but the effort always pays off. I can help your brand earn links through authoritative HARO inquiries, guest posting, and direct outreach.
Even if you didn’t publish another piece of content for the rest of the year, I could still help you grow through strategic repurposing, social sharing, and distribution tactics.
Creating highly sharable content puts you on track to effortlessly growing your audience through social media, but getting to that point won’t happen by accident.
Even if you could buy a link that moves the needle, high-cost growth tactics are anything but sustainable.
Over the past nine years, I’ve leveraged my background in writing and promotion to help businesses grow organically using time-tested content marketing techniques that drive lasting results without expensive ads or blackhat SEO.
When we work together, we’ll start by developing a content strategy built on the four pillars of quality, relevancy, consistency, and value. From there, we’ll be able to align each piece you share with your bigger goals.
Content distribution is a strategic way to promote your articles, videos, and other content using various online channels. Content syndication and repurposing are also part of a solid distribution strategy.
The three main types of distribution channels are owned, earned, and paid. For example: Your website is owned while an unpaid link on someone else’s website is earned. Paid distribution might look like a sponsored video about your brand.
Repurposing content means reusing some or all elements of your existing content to create something new. For instance, you might extract statistics from a case study and turn them into an infographic. Or, you could take an audio transcript and turn it into a blog post.
The best backlinks come from authoritative websites that are relevant to your industry. A backlink from an irrelevant or untrusted source won’t do much for your rankings. In fact, a bad link can actually harm your site, which is a blackhat tactic known as negative SEO.
Backlinks aren’t a requirement to get your content ranking. However, if you’re targeting moderately competitive or competitive search terms, it’s going to be hard (if not impossible) to rank on the first page and stay there unless you start earning links.
If you’re thinking about working with me, I’d love to hop on a call so that we can chat face-to-face about your brand and your plans for repurposing, syndicating, and distributing your content. During the call, I’ll answer any questions you have about my experience and approach so that we can see if we’re a good match.
Before you can delve into content distribution and backlink building, you have to invest your time into developing quality content, and that’s what I do best.