The Anatomy of a Great Book: Structuring Your First Draft
It’s easy to think of a book as pages between a paper cover, but as a ghostwriter, I’ve come to appreciate the many critical components that come together to form the books we read. If you’re thinking about working with me to craft a non-fiction book, or you’re trying to write one yourself, here’s an […]
How To Develop A Useful Customer Persona
While buyer personas are rooted in in-depth research, the goal is to take all of the information you have about your target audience and condense it into a summary of just one person: Your ideal customer. Once you start using personas to guide your strategies, campaigns, and interactions, your audience will get the impression that […]
Finding Your Personality: The 12 Brand Archetypes
With ever-increasing competition and heightening consumer standards, branding is now more important than ever before. That means that companies have to get creative with the way they present themselves (and their products and services) in order to impress consumers and convince them to buy. Of course, branding is extremely complex. When it comes to building a […]
